CINNO Research: In the third quarter, domestic consumer-grade XR market sales reached 169,000 units, a year-on-year increase of 57%.

According to the Zhtng Cijng APP, CINNO Research's Chief Analyst Zhou Hua stated that in the third quarter of 2025, the sales volume of consumer-grade AR/VR glasses in China reached 169,000 units, an increase of 17% compared to the previous quarter and 57% year-on-year. The market growth is mainly attributed to the continuous launch of new AR devices, optimization of costs in the upstream industry chain, and the deep integration of AI technology.