During Double 11, the number of people placing orders on Xiaohongshu's e-commerce platform increased by 77% compared to the previous year.

According to reporters, the number of orders during this year's Double 11 on Xiaohongshu (Little Red Book) e-commerce platform increased by 77% compared to last year, and the number of merchants with total transaction volume exceeding 10 million yuan increased by 140%. Among them, the contribution of buyers to the transaction volume increased by 73%. In addition, Xiaohongshu has cooperated with e-commerce platforms such as Taobao to achieve transaction volumes exceeding tens of millions or even hundreds of millions for more than 100 products, with nearly 1000 products achieving transaction volumes exceeding 1 million yuan.