The number of advertising customers for Double 11 on Bilibili doubled compared to last year, and the GMV for consumer goods over 1,000 yuan increased by 63% year-on-year.

Bilibili released data, this year's Double 11, the number of customers placing advertising for live streaming on Bilibili increased by 109% compared to last year, while the GMV of consumer goods priced over a thousand RMB increased by 63% year-on-year. During the major promotion period, Bilibili continued to bring increased business volume to all platform merchants and brands. According to the "Spark Plan" data feedback, Bilibili achieved an average new customer rate of 55% for all industries, with the new customer rates for industries such as watches and jewelry, household daily necessities, food and beverages, and beauty products all exceeding 60%.