The number of B station Double 11 advertising clients doubled year-on-year, with a 63% year-on-year increase in GMV of consumer goods over 1000 yuan.

Bilibili released data today, showing that during this year's Double 11 shopping festival, the number of customers placing product placement ads on B station increased by 109% compared to last year, while the GMV of products priced above 1000 yuan increased by 63% year-on-year. During the sales event, B station continued to bring in new business for all platform merchants and brands. According to the "Spark Program" feedback data, B station attracted an average new customer rate of 55% for all industries, with the new customer rates in industries such as watches, jewelry, household daily necessities, food and beverages, and beauty exceeding 60%.