Jilin will issue 100 million yuan worth of ice and snow consumption vouchers to attract visitors to Jilin.

Reporters learned from the news conference of the 2025-2026 snow season series held in Jilin Province on the 12th that in the new snow season, Jilin will distribute 100 million yuan worth of ice and snow consumption vouchers to tourists from both inside and outside the province, as well as local residents. They will also implement a number of policies to benefit the people and enterprises, activate the consumption market, and release new vitality to the ice and snow economy. Jin Zhenlin, deputy director of the Jilin Provincial Department of Culture and Tourism, introduced that in the new snow season, the Jilin Provincial Department of Culture and Tourism plans to distribute 100 million yuan worth of ice and snow consumption vouchers from late November to the end of March next year to tourists from both inside and outside the province as well as local residents. Individual tourist consumption subsidies can enjoy a maximum discount of 30% with a cap of 300 yuan. For qualifying groups, tourists, and enterprises, they will implement policies such as free landing for out-of-province tourist groups, half-price shuttle buses for entering Jilin, and encouraging passenger transport companies to open ice and snow shuttle buses. Previously, the Jilin Provincial Department of Culture and Tourism organized enterprises to conduct "point-to-point" promotions in key source markets such as the Yangtze River Delta, the Pearl River Delta, and the Beijing-Tianjin-Hebei region, and started presales of key ski resorts in advance.