Suning Double 11: Retail Cloud Sales Increase by 48% Year-on-Year.

On the afternoon of November 12th, Suning released the Double 11 consumption insight. The data shows that from October 9th to November 12th, the structural upgrading of major home appliance categories continued to accelerate. In first and second-tier cities, nearly 60% of consumers choose new trend home appliances with integrated AI functions; in county-level markets, the Double 11 sales scale increased by 48% compared to last year. The new trend of mobile phones, combined with Double 11, saw Suning's sales of mobile phones, smart watches, and wireless headphones increase by 63%, 222%, and 374% respectively. From a regional perspective, Shanghai, Beijing, Nanjing, Chengdu, and Xi'an have become the hottest consumer cities.