Brand's official flagship store sales increased by 400%, Meituan flash sale: Double 11 over 800 brands, 400 categories doubled in sales.

Today, Meituan's flash purchase announced the Double 11 full-cycle data: from October 31st to November 11th, the turnover, number of ordering users, and average consumption amount per person on Meituan's flash purchase platform hit a new high. Sales volume of nearly 400 categories such as mobile phones, white wine, sports shoes and clothing, sports cameras, toner, etc. increased by over 100% year-on-year, with a significant increase in the number of products with doubled sales. High-priced goods grew faster, driving the average consumption amount per person to increase by nearly 30%. The scale of brand business and the repurchase rate of goods are rapidly increasing: sales of over 800 brands such as Apple, Huawei, Xiaomi, Moutai, Jiannanchun, Mead Johnson, and Aptamil increased by over 100% year-on-year; after entering the Meituan "brand official flagship lightning warehouse", overall sales of hundreds of brand official flagship stores increased by nearly 400% compared to Double 11 before.