Selected Double Eleven data: Waist anchor sales increased by 29.68% compared to last year.

Xin Group reveals Double 11 data: During this year's Double 11 period, Xin Group's sales surpassed 30 million orders, and total viewership exceeded 500 million. This Double 11 marks the first for Xin Group since Xinba left the live streaming platform and Churui Xue took over as chairman. Xin Group has upgraded its collaboration model with influencers from traditional contracts to partnerships. In this promotion, a total of 31 influencers participated in live streaming, with waist influencers seeing a 29.68% increase in sales compared to last year.