Li Feng was appointed as the general manager of Beijing Hyundai.

On the morning of November 10th, Hyundai Motor announced the appointment of Li Fenggang, former executive vice president of FAW Audi, as the general manager of Beijing Hyundai Motor Company. He will be responsible for overall management of Beijing Hyundai's production, sales, and planning operations. This appointment comes just one week after the release of the first pure electric SUV, the EO Yi, and the new energy strategy "Smart Start 2030 Plan". This move further strengthens Hyundai Motor's brand building and localization operations in China.