National beef cattle farming has been profitable for six consecutive months.

As the weather turns cold, beef consumption has entered the traditional peak season, and the beef market shows a booming trend in both supply and demand. It is understood that after experiencing a slump last year, beef prices have been continuously rising since March of this year, with a cumulative increase of about 10%. After a stable period in the autumn, prices have once again risen in the past two weeks due to consumer demand. In Binzhou, Shandong, consumers have shown a high enthusiasm for purchasing beef. In the upstream production end, beef cattle farming is also warming up, and with beef prices rising, beef cattle farming nationwide has achieved overall profitability for six consecutive months.