Feng Ji on the success of "Black Myth: Wukong": When a Chinese team does a good job with Chinese themes, users will reward it with love.

"Before, we might think that there is a group of users in China who believe that the moon abroad is rounder and foreign brands are more high-end, but in our practice, the opposite may be true." On November 7th, at the World Internet Conference Wuzhen Summit 2025, Feng Ji, founder and CEO of Game Science, and producer of the game "Black Myth: Wukong," talked about the phenomenal success of the game, saying, "When a Chinese team can produce relatively reliable products, whether in the field of content or in the technology manufacturing industry, we have seen too many examples. When a Chinese brand can approach or even exceed the advanced level abroad, Chinese users will give it attention, even love, far beyond the quality of the product itself."