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TikTok: The sales revenue of snow-related TikTok group purchases increased by 24% year-on-year.

07/11/2025

On November 7th, Douyin Life Services released a "Ice and Snow Consumption Data Outlook". The data shows that from September 1st to October 31st, the quantity of "Ice and Snow" related content on the platform increased by 112% compared to the previous year, while likes and shares increased by 68% and 51% respectively. Looking at transaction data, the sales volume of ice and snow related Douyin group purchases increased by 24% year on year.

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