Pinduoduo responds to the live broadcast incident: Currently under investigation, will not dismiss the employees involved.

date
07/11/2025
Recently, during the promotion of a certain IP peripheral product in the official live broadcast room of Pop Mart, a conversation between two on-site staff members was recorded. One staff member mentioned why the product is sold at a high price, and the other responded, "It's okay, someone will pay for it." This live broadcast incident sparked a huge discussion, and the hashtag #PopMartLiveIncident quickly climbed to the top of the hot search list. It was rumored online that the two staff members involved had been fired, and the relevant departments were also held accountable. Sina Technology learned from insiders at Pop Mart that "indeed there was a live broadcast incident, the company is conducting an urgent investigation, but will not fire the staff members involved in the live broadcast incident."
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