In the first three quarters, the top advertising enterprises and institutions nationwide achieved advertising revenue of 1,388.09 billion yuan, an increase of 9.6% year-on-year.

Recently, the State Administration for Market Regulation conducted a statistical survey on the top enterprises and institutions in the advertising industry nationwide. The data shows that in the first three quarters of this year, the above-mentioned entities achieved advertising revenue of 1388.09 billion yuan, a year-on-year increase of 9.6%. Quarter by quarter, both the first and second quarters saw a year-on-year increase of 11.3%, while the third quarter saw an increase of 7.2%. In terms of month-on-month comparison, advertising revenue of top enterprises and institutions in the advertising industry increased by 24.5% in the third quarter. In terms of advertising media types, Internet advertising continues to grow rapidly. In the first three quarters, the advertising revenue from Internet advertising for top enterprises and institutions reached 712.88 billion yuan, a year-on-year increase of 22.5%, accounting for 81.2% of the total advertising revenue.