Beijing welcomes the pre-ordering frenzy with the beginning of winter. Sales of claypot dishes and dumplings have doubled, and fish head has become a must-order dish.

Reporters have learned that the "Wu Chi Zi Kao" experience project at Wan Barbecue and Barbecue Season has been booked by consumers as early as early September. The Sandpot House's Sandpot White Meat not only has a bustling dine-in order, but also receives many inquiries from consumers for take-out orders. The manager of Sandpot House, Cong Lei, stated that during the beginning of winter, the sales of sandpot dishes are typically two to three times higher than usual, with take-out orders accounting for about one third of them. In addition, "eating fish head in the beginning of winter" is also a traditional custom. The tea oil chopped pepper fish head from the Hunan cuisine brand Qu Garden Restaurant has become a "must-order dish" on many consumers' winter dining tables. The restaurant manager, Song Chunjing, predicts that the sales of fish head on the first day of winter will be about three times higher than usual.