Douyin E-commerce: Disposal of 11,000 counterfeit Warm Zhengrong, Dong Yuhui and other infringement accounts.

On November 5th, Douyin e-commerce released the interim progress of the special governance of celebrity impersonation. Since its launch in October, the platform has disposed of 11,000 unauthorized merchandise accounts, more than 6,700 unauthorized products, focusing on cracking down on unauthorized merchants and influencers using AI or special effects to impersonate celebrities for marketing. At the same time, the platform has guided many influencers to enable the "block the spread of infringing content" function, intercepting tens of thousands of infringing videos in advance. Douyin e-commerce emphasizes the strict prohibition of impersonating celebrities, false advertising through AI technology or special effects, and provides corresponding complaint channels to assist in combating infringement. The platform will continue to strengthen governance efforts to protect consumer rights. These actions mislead consumers and disrupt trading order.