The Nestle CEO of China says that Labubu has provided a lot of inspiration.

During the CIIE, Ma Kai Si, Chairman and CEO of Nestle Greater China, had a dialogue with the media. This was his first public response to the hot topics of the Chinese market changes since he took office in July this year. When asked how to deal with the trend of rational consumption, Ma Kai Si specifically mentioned the IP Labubu under Pampamart. "Chinese consumers will consider repeatedly when purchasing daily necessities, manage their budgets, but on the other hand, they also want to indulge themselves, willing to pay for emotional resonance, which gives important insights to the food industry." He believes that food is not only a carrier of nutrition, but also a carrier of emotions. The key is to provide suitable products, appropriate scenes and reasons for consumption.