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Tariffs hitting profits, guidance disappointing E.l.f. Beauty suffered a landslide sell-off.

08/02/2026

According to the Zhixun Finance APP, despite the beauty brand Rhode founded by supermodel Hailey Bieber expected to bring $200 million in sales growth to E.l.f. Beauty (ELF.US) this fiscal year, its new parent company's full-year performance guidance is still below market expectations, leading to its stock price plummeting over 29% after Wednesday's trading hours.

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President Trump of the United States wrote, "We need more competition to combat the enemies - those national television networks that spread fake news. Facilitating beneficial deals like Nexstar-Tegna will help fight fake news because it will bring more, higher-level, and more complex competition. Those opponents may not fully understand the benefits of this deal now, but they will understand in the future. Let's get this deal done quickly!"

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