Tariffs hitting profits, guidance disappointing E.l.f. Beauty suffered a landslide sell-off.

According to the Zhixun Finance APP, despite the beauty brand Rhode founded by supermodel Hailey Bieber expected to bring $200 million in sales growth to E.l.f. Beauty (ELF.US) this fiscal year, its new parent company's full-year performance guidance is still below market expectations, leading to its stock price plummeting over 29% after Wednesday's trading hours.