BYD plans to launch the high-end brand "Rising" in the Middle East in early 2026.

Li Ke, Vice President of BYD, stated at a media event held in Zhengzhou that the company plans to start promoting its ultra-luxury brand "Yongwang" globally, beginning in 2026 in the Middle East. She said that after its debut in the Middle East, "Yongwang" will expand to Europe, and then move into the Americas.