The Ele.me app has officially been renamed to Taobao Flash Purchase.

The version number of the Eleme App has been updated to 12.0.2, and it has been renamed as "Taobao Flash Purchase". Starting from April 30, 2025, Taobao's "Hourly Delivery" will be upgraded to "Taobao Flash Purchase" and serve as a first-level entrance within the Taobao App, providing instant retail services in collaboration with Eleme, covering multiple categories such as takeout, supermarkets, convenience stores, and electronics. Eleme is responsible for the supply, transportation, and technical support, and elements such as order identification, delivery uniforms, and customer service scripts have gradually changed from "Eleme" to "Taobao Flash Purchase".