Movie IP derivatives are selling like hotcakes! It is expected that the total revenue from the collaboration with Lang Lang Mountain IP will exceed 2.5 billion yuan.

The movie "Wandering Mountain Little Monsters" successfully broke through in this summer box office, and the film's screening period has been extended until December 1st. As of now, the film's box office has surpassed 1.7 billion yuan, making it the box office champion for 2D animated films in Chinese film history. In addition to box office success, the film has also explored and innovated in various fields with the "film +" model. Data shows that the IP derivative products of the film have accumulated sales of nearly 250 million yuan, and by the end of the year, the overall sales amount of its consumption terminal is expected to exceed 2.5 billion yuan. Currently, many works in the film market have successfully developed derivative products beloved by audiences, such as the "Lychee Ice Infusion" drink from the movie "Lychee in Chang'an" and the blind box figurines from "White Snake 2" sold out on the release day. Data shows that by 2025, the income from film derivatives in the summer box office will grow by 120% year-on-year, and the entire industry consumption market scale has reached the billion yuan level.