The Economic Daily discusses how red tourism can go further.

date
01/11/2025
An article in the Economic Daily pointed out that in order to promote red tourism from being "popular" to becoming "strong", efforts need to be systematically made in areas such as regional coordination, content expression, dissemination methods, and talent support. It is necessary to strengthen the integration of business formats and regional cooperation. Delve deep into the unique core of local red culture, build strong red brands that can stand out. Construct a composite product system of "red + study tours", "red + cultural creativity", "red + health care", "red + sports", etc., promote the deep integration of red resources with the real economy, creative design, digital technology, etc. Promote technological empowerment and experience enhancement. Introduce digital technologies such as VR/AR, metaverse to recreate classic revolutionary scenes, create immersive theaters, interactive exhibitions, and other new experience projects. Make good use of new media channels such as short videos, live streaming, game interaction, plan online and offline interactive projects like "walking the Long March route in the cloud", "red script tours", etc., to enhance the appeal of red culture among young people. Strengthen talent training and intellectual support. Promote cooperation between universities, party schools, cadres colleges, and red venues, jointly build red tourism research bases and talent training centers, systematically implement special plans for guide improvement, curator training, and cultivate a professional team that understands history, excels in communication, and is capable of operating effectively.