Economic Daily: Sports events boost consumption.

date
01/11/2025
An article in the Economic Daily pointed out that to activate the consumption of the sports industry, efforts need to be made in enriching supply, improving management, and injecting more vitality into the industry development. Enriching the supply of sports products and services. Improving the planning of sports venue construction, promoting the rational layout of sports venues, and expanding the coverage of high-quality services. Encouraging the transformation and upgrading of sports venues, accelerating the advancement towards green, low-carbon, and smart directions. Supporting the cultivation of original and unique sports IP, encouraging companies to develop original characteristic IP peripheral products. Building a multi-level sports event system, improving the development level of professional sports events, supporting localities to cultivate brand events with independent intellectual property rights and international influence. Encouraging companies to design and develop more outdoor sports products and services. Cultivating and strengthening the main players in the sports industry. Encouraging sports enterprises to increase investment in digital upgrading, research and development of intelligent equipment, and enhance brand competitiveness. Speeding up the implementation of policies to assist enterprises, supporting private enterprises to participate in sports industry investment and construction. Encouraging localities to establish high-quality matching platforms, deepen exchanges and cooperation in the sports industry. Guiding financial institutions to optimize investment and financing services, develop intellectual property pledge loans and other businesses, and support qualified sports enterprises to go public and issue bonds. Improving sports market management. Optimizing the approval process for sports events, implementing a "one-stop acceptance" and "online processing" safety permit for large sports events, reducing approval time limits, and lowering the institutional costs for enterprises. Establishing a sound fund supervision system in the prepay sports consumption sector, strengthening risk prevention and control.