HK Stock Price Fluctuated | TVB (00511) jumped more than 5% in the afternoon and signed a deep cooperation framework agreement with Youku, exploring IP commercial monetization.

TVB (00511) surged more than 5% in the afternoon, up 2.79% as of the time of writing, trading at 3.69 Hong Kong dollars with a turnover of 909.12 million Hong Kong dollars. On the news front, in order to further strengthen their cooperation, TVB announced the signing of a deep cooperation framework agreement with Youku. Both parties will expand their existing cooperation and sign a deep cooperation framework agreement. In addition to the existing cooperation, three new drama projects will be added, including the sequel to "News Queen" and "News Queen 2", with plans to start filming early next year. In addition, the two parties will also cooperate deeply in monetizing IP business, bridging advertising and commercial opportunities between the mainland and Hong Kong, including product placement advertising and other innovative business models, to help advertisers expand into wider regional markets and the global Chinese community.