Joint Fragrance Division officially announces its name change! Taking organizational upgrading as the engine, Langjiu reshapes a new chapter of the multi-billion Joint Fragrance.

On January 23, the annual top ten images release and 2023 brand conference of Langjiu, themed "Reshaping in the Era of Change," was held at the Langjiu Manor on the left bank of Chishui River. Langjiu's combined fragrance department officially announced its name change: the Xiao Lang Liquor department was officially renamed Shunpin Lang department, and the Lang brand specialty liquor department was officially renamed Longma Lang department. The two departments brought their respective products upgrades and the optimized combined fragrance matrix was officially formed. At the scene, the countdown to the ten billion sales of Langjiu's concentrated fragrance was officially unveiled. The bright red number "709" is like a rallying call and a declaration, marking the start of the countdown to the ten billion sales of Langjiu's concentrated fragrance, indicating that Langjiu's ten billion combined fragrance strategy has officially entered the "final attack" stage. At the press conference, Wang Bowei, the general manager of Langjiu, explained the underlying logic of "organizational structure optimization" behind the renaming, as well as the value concept of Langjiu's "thought upgrade, team upgrade, and product upgrade" at a higher dimension. "Thoughts are definitely what changes the world, but thoughts need technology and products as carriers. In the trilogy of value theory, creating value, delivering value, and harvesting value, empowering consumers, is a complete value chain. After the thought upgrade, the next step is the team upgrade. In order to get closer to consumers bit by bit, Langjiu needs to be driven by organizational strength and system strength, and be paired with excellent strategies." said Wang Bowei. As Wang Bowei said, behind the adjustment of the organizational structure is Langjiu's further attention to the combined fragrance strategy. According to Wang Bowei, Langjiu has been deeply cultivating and operating Xiao Lang Liquor for many years and has already made Xiao Lang Liquor the number one small bottle liquor. However, after observing these years, Langjiu found that the market for small bottle liquor in this niche segment has a small scale, and the future bigger trend is concentrated in the large-scale and still rapidly growing light bottle liquor segment. Therefore, to adapt to the market changes, the Xiao Lang Liquor department was officially renamed Shunpin Lang department, taking on the new historical mission of "breaking through one hundred billion in the light bottle liquor segment." "In the past four years, we have continuously upgraded Shunpin Lang in terms of packaging, product quality, and product pricing system, and we have made sufficient preparations and achieved significant growth. After our hard work, Shunpin Lang will likely achieve a doubling growth this year." said Wang Bowei. Similarly, the Lang brand specialty liquor department was officially renamed Longma Lang department, which is also the further optimization of resources and strategies in the trend, a systematic upgrade. Wang Bowei believes that under the dual trend of consumption upgrade and consumption stratification, the price range is showing an upward trend, so Langjiu needs to upgrade its marketing, brand momentum, and product continuously. Now, guided by the spirit of Longma, the Longma Lang department will release even greater momentum. From the beginning of 2023, when Langjiu set the goal of ten billion combined fragrance, to the foundation laying of the Longma Winery, in one year's time, the Langjiu's ten billion combined fragrance strategy has been gradually implemented, taking solid steps. Now, the reconstruction of the combined fragrance department signifies that the Langjiu's combined fragrance structure is undergoing a transformation from inside out, forming a systematic strength top-down, which will further benefit the market in 2024. (The countdown to the ten billion sales of Langjiu's concentrated fragrance begins)