Deepen overseas market layout. Chongqing Sokon Industry Group Stock's (601127.SH) multiple car models made their debut in Latin America.
11/12/2023
GMT Eight
As one of the high-end intelligent new energy vehicle brands in China, Chongqing Sokon Industry Group Stock Automotive (601127.SH) adheres to the overseas business strategy of "based on China, rooted in Europe, and going global", and the overseas development strategy is gradually accelerating. On December 8th, Chongqing Sokon Industry Group Stock Automotive (Latin America) brand reception was successfully held in Quito, the capital of Ecuador. At this event, Zhang Xingyan, the President of Chongqing Sokon Industry Group Stock Automotive's overseas business unit, provided a detailed introduction to the company's business development and product strategy in Latin America.
Distributors from more than ten Latin American countries including Brazil, Chile, Peru, Mexico, Ecuador, Bolivia, Uruguay, and Argentina, as well as major local media, had in-depth test-driving experiences with various models such as SERES 5, SERES 5 MAX, SERES 7, and Blue E5, showing great interest. After test driving, the guests spoke highly of Chongqing Sokon Industry Group Stock Automotive's products, stating that China's new energy vehicles, whether in terms of power performance or intelligent connectivity, performed impressively. This brand reception allowed them to have a deeper understanding of Chongqing Sokon Industry Group Stock Automotive's manufacturing capabilities and brand strength.
It is reported that the brand reception showcased four models of new energy vehicles that are well-suited for the natural environment and user needs in Latin America, including pure electric (EV), extended range (EVR), and plug-in hybrid (PHEV) models. Among them, SERES 5 MAX and SERES 7 are the company's new products, making their debut in the Latin American region.
Currently, Chongqing Sokon Industry Group Stock Automotive has exported to more than 70 countries and regions in Europe, the Americas, Africa, the Middle East, and Southeast Asia, with a cumulative export of over 500,000 vehicles. Among many export markets, Latin America is one of the most important strategic markets for Chongqing Sokon Industry Group Stock Automotive.
In recent years, Chongqing Sokon Industry Group Stock Automotive has actively implemented the "Belt and Road" initiative, adhered to the "go global" strategy, continuously upheld the concept of "building a symbiotic and win-win business ecosystem", and deepened strategic cooperation with global partners to provide more new energy vehicle models suitable for local needs in the global market, jointly promoting global environmental protection and the development of new energy vehicles.