Multiple transactions within one week! Executive director Wu Xiaoli once again increased her stake in COSMO LADY (02298).

According to the latest information from the Hong Kong Stock Exchange, on November 15 and 16, executive director Wu Xiaoli once again increased her holdings of COSMO LADY (02298) by 115,000 shares and 189,000 shares, respectively, for a total increase of 304,000 shares over the two trading days. The latest number of shares held after the increase is approximately 800 million, and the latest shareholding ratio has risen to 35.56%. The information shows that Wu Xiaoli is the spouse of Zheng Yaonan, and both are concerted actors. This is the couple's multiple recent increases in the company's stock within a week. In the previous round, they increased their holdings by 1.427 million shares, and in total, they increased their holdings by 1.731 million shares in one week. It is worth noting that the Zheng Yaonan couple has carried out four rounds of stock increases in COSMO LADY this year, totaling 6.2233 million shares. As a national leading brand in sales, COSMO LADY has been established for 25 years. Compared with the high-priced underwear brands currently on the market, COSMO LADY's brand positioning of "good but not expensive" highlights its high-quality price ratio. Since the implementation of the "One Hundred Cities, One Thousand Stores" campaign, COSMO LADY has achieved continuous success in both online and offline activities. According to the financial report data for the first half of the year, in the first half of 2023, COSMO LADY achieved revenue of 1.368 billion yuan, with a net profit attributable to the parent company of 26.129 million yuan, a year-on-year increase of 158%, and a gross profit margin of approximately 47.4%, up from 46.6% in the same period of 2022. In terms of store expansion, as of the first half of the year, from January to October 2023, COSMO LADY has opened over 700 new stores. As of October, the total number of COSMO LADY group stores nationwide has exceeded 4,200. A CICC research report pointed out that since 2022, COSMO LADY has started a comprehensive transformation, including establishing a leading position in national sales of professional underwear and creating professional high-cost-effective products. In the first half of 2023, more than 800 stores signed franchise contracts on the channel side, reaching a new high in years. The bank is optimistic about the company's determination and effectiveness in advancing strategic transformation, with improvements in profitability and operational capability evident in the financial report. Zheng Yaonan also stated at the previous mid-term performance conference that the sinking market is actually the best place for COSMO LADY's development and growth. The company started a comprehensive transformation last year, and he believes that it has achieved certain results and efficiency this year. He believes that net growth in the second half of the year will be even better than the first half.