HK Stock Market Move | MOBVISTA (01860) rises over 8%; overseas AI advertising leader's better-than-expected results validate monetization capability trend.

MOBVISTA (01860) rose over 8%, up 7.88% as of press time at HK$10.81, with turnover of HK$97.5617 million. On the news front, after AppLovin released its earnings last week, its shares rose 31.04% on Thursday and a further 9.86% on Friday, with the stock up over 70% for the full week. The company's third-quarter revenue was US$2.185 billion, up 55% year-on-year; net profit was US$1.439 billion, up 72% year-on-year. In addition, revenue from Vector, the AI advertising engine of AI application company Unity, grew 126% year-on-year and 40% quarter-on-quarter, with the quarter-on-quarter growth rate double its guidance, as the company's growth engine is shifting to AI advertising monetization. Shenwan Hongyuan Group believes that better-than-expected overseas AI advertising businesses such as AppLovin and Unity validate the trend of AI improving advertising delivery efficiency and monetization capability. The domestic marketing sector is at a relatively low position, with focus on MOBVISTA (AI Infra upgrade, IAP advertising expansion) and others. It is understood that Mintegral's revenue grew 47.2% and 35.9% year-on-year in 2024 and 2025 respectively, and still grew 24.3% in the first half of this year despite the high base.