FERRETTI (09638): Redefining the Marketing and Communications Structure
FERRETTI (09638) announced a restructuring of its marketing and communications structure, aimed at strengthening its international business footprint, enhancing operational efficiency, and ensuring a more integrated approach between the group's iconic brands and global markets.
FERRETTI (09638) announced a restructuring of its marketing and communications structure, aimed at strengthening its international business footprint, enhancing operational efficiency, and ensuring a more integrated approach between the group's iconic brands and global markets.
As part of this restructuring, the group has decided to eliminate the position of Chief Communications Officer and has therefore terminated its contractual relationship with Mr. Enrico Sgarbi, who currently holds that position.
This decision is part of a broader internal organizational transformation process within the group, which involves the establishment of a new department (with expanded manpower and professional capabilities) that will play a strategic central role in communications throughout the entire customer journey, covering customer analytics (marketing) and customer engagement, and running through brand communications and related brand extensions.
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