HK Stock Market Move | MIXUE GROUP (02097) rose nearly 5% before noon; Mixue and Yuexianhuo reach strategic cooperation, with fresh milk expected to cover nationwide stores by 2028.

MIXUE GROUP (02097) rose nearly 5% before noon. As of press time, it was up 4.43% at HK$164.9, with turnover of HK$37.0674 million. On the news front, MIXUE GROUP has entered into a strategic cooperation with Yuexianhuo, the high-end fresh milk brand under Junlebao, under which the two parties will engage in deep collaboration in areas such as supply chain coordination, joint brand marketing, and exploration of overseas business. Currently, about 15,000 Mixue Bingcheng and Lucky Cup stores have introduced low-temperature fresh milk, covering products such as freshly ground coffee and milk tea, and fresh milk ingredients are expected to cover stores nationwide by 2028. It is worth noting that the board of directors of MIXUE GROUP has resolved to propose a special dividend of RMB2.65 per share to shareholders, payable on or around November 6, 2026, with an expected total amount of approximately RMB1.006 billion. Huayuan Securities believes that the company is currently focused on upgrading product quality, brand, and store operating capabilities, and that the key points to watch going forward are expense allocation efficiency, recovery in revenue per store, and the effectiveness of overseas store adjustments.