Two departments: Support the establishment of sports lottery sales outlets in cinemas.

Title context: Two departments: Support the establishment of sports lottery sales outlets in cinemas. Text: On October 16, the China Film Administration and the General Administration of Sport issued a notice on carrying out the "Follow Movies to Sports" initiative to promote two-way empowerment between film and sports. Among other things, it mentions encouraging the setup of sports-themed screening halls in cinemas, creating "second venues" for watching competitions, and using cinemas' idle time slots to broadcast major sports events. It supports mutually beneficial linkages between moviegoing consumption and sports lottery purchases, supports setting up sports lottery sales outlets in cinemas, and enriching functions such as entertainment experience, brand promotion, and public welfare display. It encourages the use of virtual reality film technology to provide immersive sports experience. It supports bringing sports into cinemas and exploring the launch of suitable sports programs in qualified cinemas. The original text is as follows: Notice of the China Film Administration and the General Administration of Sport on Carrying Out the "Follow Movies to Sports" Initiative to Promote Two-Way Empowerment Between Film and Sports Guo Ying Fa [2026] No. 6 Film authorities and sports administrative departments of all provinces, autonomous regions, and municipalities directly under the Central Government: In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and the plenary sessions of the 20th Central Committee, earnestly implement the arrangements of the Fourth Plenary Session, implement the arrangements of the Central Economic Work Conference and the National Service Industry Conference, better leverage the role of film and sports in meeting the people's spiritual and cultural needs and needs for a better life and in promoting the expansion and quality improvement of the service industry, promote two-way empowerment between film and sports, and help the high-quality development of the film and sports industries, the China Film Administration and the General Administration of Sport have decided to carry out the "Follow Movies to Sports" initiative. The relevant matters are hereby notified as follows. I. Main Tasks Based on the respective industrial characteristics and sectoral advantages of film and sports, promote cross-sector cooperation between film and sports, facilitate resource sharing and complementary strengths, prosper and develop film culture and sports culture, strengthen consumption linkages, innovate service supply, stimulate the enthusiasm of the broad masses to participate in film appreciation and sports, enrich the spiritual world, promote physical health, enjoy a quality life, continuously satisfy the people's aspiration for a better life, and promote people's all-round development. II. Main Content (1) Deepen cooperation in the promotion of film culture and sports culture. Encourage film practitioners to deeply explore the sports stories of athletes and those around the masses, actively engage in the creation of sports-themed films, carry forward the Chinese sports spirit, widely disseminate sports culture, and stimulate the whole society's enthusiasm for participating in sports. Encourage professional film media and sports media to strengthen exchanges and cooperation, deeply explore, interpret, and disseminate the sports elements and sports scenes in films, and guide the people to improve their level of film appreciation and widely participate in sports. Encourage film festivals and exhibitions to carry out themed screenings of sports-themed films and to hold supporting sports events and sports cultural activities to promote the popularization and promotion of sports. Encourage, in conjunction with major sports events as well as National Fitness Day, Sports Publicity Week, the "Ode to the Chinese Sports Spirit," and other occasions, the carrying out of screenings of sports-themed films, film promotion, and other activities. Encourage cinemas to strengthen sports culture promotion when building comprehensive cultural spaces. (2) Promote organic linkages between film consumption and sports consumption. Support cinemas, sports venues, organizers of sports events, internet platform enterprises, commercial banks, payment and settlement institutions, and others in jointly carrying out "film + sports" consumption promotion activities, setting up special activity sections and columns, and launching preferential measures to promote consumption such as moviegoing and fitness discount packages, linked ticket-stub promotions between moviegoing and sports events and two-way point redemption rewards, and spend-and-get-discounts, so as to achieve consumption linkages. Encourage the creation of distinctive hiking, cycling, self-driving, and other outdoor sports routes in connection with film scenes. Support co-branded cooperation between film and sports derivative products. Support the creation of film and sports markets that integrate sports and film elements in both directions. Encourage the setup of sports-themed screening halls in cinemas, create "second venues" for watching competitions, and use cinemas' idle time slots to broadcast major sports events. Support mutually beneficial linkages between moviegoing consumption and sports lottery purchases, support setting up sports lottery sales outlets in cinemas, and enrich functions such as entertainment experience, brand promotion, and public welfare display. Encourage the use of virtual reality film technology to provide immersive sports experience. Support bringing sports into cinemas and explore the launch of suitable sports programs in qualified cinemas. (3) Promote the coordinated development of film public welfare and sports public welfare undertakings. Support strengthened cooperation between sports lottery public welfare activities and public welfare film screenings, and, by means such as screening outstanding film works, help recipient groups enrich their spiritual lives and strengthen their spiritual power. Call on filmmakers and athletes to actively devote themselves to film and sports public welfare activities, and carry out linked promotion of sports-themed films as well as film knowledge and sports programs. Encourage, through organizing moviegoing and other means, the conduct of patriotism, collectivism, and socialism education for athletes. III. Work Requirements Film authorities and sports administrative departments in all localities should attach great importance, encourage and guide social organizations and enterprises in the film and sports fields to strengthen communication and collaboration, promote cross-sector cooperation, explore more new consumption formats, models, and scenarios, launch measures that facilitate and benefit the people, and promote high-quality industrial development. They should make full use of television, newspapers and periodicals, new media platforms, and other publicity fronts to continuously expand publicity coverage and comprehensively enhance the influence of the "Follow Movies to Sports" initiative. They should strengthen safety management for major activities, implement territorial responsibilities and the primary responsibilities of organizers, strengthen close coordination with public security, emergency management, and other departments, formulate safety emergency plans, and effectively ensure the safety of activities. They should promptly summarize good experiences, good practices, and main achievements in their work and report them to the China Film Administration and the General Administration of Sport. The China Film Administration and the General Administration of Sport will, as appropriate, summarize and promote advanced experience and explore replicable and promotable "film + sports" cooperation models. China Film AdministrationGeneral Administration of Sport September 24, 2026 This article is excerpted from the China Film Administration. Edited by Chen Wenfang, GMTEight.