High enthusiasm in multiple cities! YUEXIU PROPERTY (00123) sees a home-buying boom across nationwide projects during the National Day holiday.
This Guangzhou state-owned enterprise, with over forty years of deep-rooted presence in the city, has established a development strategy centered on good products, good services, good brands, and good teams. Its "44 Good Product Philosophy" aligns point by point with the standards for good housing.
Title context: High enthusiasm in multiple cities! YUEXIU PROPERTY (00123) sees a home-buying boom across nationwide projects during the National Day holiday.
Text:
The 2026 National Day Golden Week has come to an end, and the property market faces its first real test after the policy shift. At the end of August, the Ministry of Housing and Urban-Rural Development and two other departments deployed the rollout of completed-home sales for commodity housing, achieving "what you see is what you get" and "handover of keys together with handover of certificates"; at the end of September, the Ministry of Finance and two other departments made clear that starting October 1, eligible first-home mortgages would receive an annualized 1 percentage point interest subsidy on the principal. According to monitoring by the China Index Academy, during the holiday the transaction area of new residential housing in 25 key cities rose 33.8% year-on-year on a daily average basis, with improvement projects in core areas attracting more attention. The focus of industry competition is shifting from price to quality, and from being able to sell to being able to deliver.
Beyond the heat, what deserves more attention is the structure of transactions. Homebuyers are no longer chasing temporary discounts, but are using their footsteps to find builders who can honor their promises. In recent years, the Ministry of Housing and Urban-Rural Development has systematically advanced the construction of good houses, good residential compounds, good communities, and good urban districts, and the state has established residential quality as an industry threshold. Writing policy into documents is only the first step; whether the threshold can become a real home in the hands of LBX Pharmacy Chain Joint Stock depends on whether any enterprise can rise to the occasion.
This National Day holiday, projects of YUEXIU PROPERTY (00123) across Guangzhou, Beijing, Shanghai, Hangzhou, Chengdu, Shenzhen, and other cities provided a set of observable models. This Guangzhou state-owned enterprise, which hased deeply in the city for more than forty years, has established a development strategy of good products, good services, good brands, and good teams, and its "44 good product philosophy" echoes the good housing standards point by point. The high popularity at sales sites across various locations is the market's on-site score for this set of answers.
The Pazhou Parisian customer no longer wants to leave, and Guangzhou's contiguous city-building efforts have paid off.
A family that has long resided in Paris completed a subscription during the National Day period in YuexiuPazhou South TOD in the Pazhou area. Previously, they planned to sell their old home and buy a new one, and after multiple viewings they remained in a wait-and-see stance. In the end, they were moved by the real-life lifestyle scene presented and said bluntly, "After coming back to Guangzhou, I don't want to live in Rosewood anymore." What ended the customer's wait-and-see attitude was the maturity of the area. Yuexiu has carried out contiguous development and operation in Pazhou, with industrial, commercial, and educational supporting facilities delivered before housing. Guangzhou made clear on September 30 that newly transferred land projects would prioritize completed-home sales, and what the market recognizes is precisely this visible and tangible home-buying logic.
Similar judgments are scattered across multiple sales sites in Guangzhou. A client from Harbin who has worked in Guangzhou for four years and rented for a long time completed a subscription after a single viewing at YuexiuGuanyue following a look at the real lakeside living scene; YuexiuYuejingtai, among the first batch of officially certified "good housing" projects, received 786 visiting groups during the holiday, and a faculty member from a Wushan university, after experiencing the clubhouse and unit layout, was reassured about selling the old home by the trade-in service and finalized on the spot.
Only when urban value is made solid can housing have confidence. In Guangzhou, areas with supporting facilities delivered first and real scenes presented are becoming the direction in which buyers vote with their feet. In the first half of the year, the "Sui Eight Measures" ignited the trade-in chain, and at the end of September the orientation toward completed-home sales became clear. Quality housing encouraged by policy is the first to receive a market response here.
After comparing more than ten projects, an insider buyer in Beijing made a decision in one day on Chaoyang Puyue.
During the holiday, Beijing's new home market showed an obvious increase in volume. According to monitoring by the China Index Academy, during the National Day period the average daily online signing volume of new commodity residential housing in Beijing rose 176% year-on-year, and improvement projects with high efficiency ratios, quasi-completed homes, and along subway lines sold relatively well; policy details such as interest subsidies were quickly implemented, improvement buyer groups entered the market in a concentrated manner, and visiting the whole city before making a decision has become the market norm.
A 230-square-meter unit owner who transacted at YuexiuPuyue during the holiday was a typical "insider buyer." He had previously compared more than ten projects of the same tier in areas such as Lize and Jiu Xianqiao. After visiting Puyue, he verified item by item in the real-scene demonstration area and technology hall, and found the spatial scale, smart systems, and fine decoration details all exceeded expectations. He finalized the subscription the same day and said bluntly, "After comparison, Puyue still appeals to me more."
The trust of insider buyers is not given easily unless every promise is placed in the open. As of National Day, Puyue's overall sell-through rate exceeded 80%, ranking in the first tier of sell-through among Beijing luxury homes priced above 90,000 yuan per square meter, with holiday visits up 50% quarter-on-quarter. Write the standards clearly and make the details solid, and even the most demanding customers will become the most steadfast buyers.
Funds are released only after completion filing, and a Shanghai family brought the whole family to the Tianyu sales site.
This holiday, Shanghai buyers were calculating a new account. At the end of September, Shanghai issued detailed rules for completed-home sales, making clear that newly opened batches would all release funds after completion filing. Previously, buying a home meant carrying both rent and mortgage at the same time; now there is no need to repay the monthly mortgage before delivery, and combined with local trade-in subsidies, the pace of entering the market has clearly accelerated.
The other end of the changed ledger is popularity. The marketing head of YuexiuTianyu introduced that in the early opening period of the sales office, the highest single-day visits reached 680 groups, and during the National Day holiday it received nearly 1,000 groups and opened files for more than 150 groups. This project, which sold out all 147 units on the first opening day at the end of September, relied precisely on its physical demonstration area, with unit layouts, landscaping, and the pan-clubhouse all presented in real scenes. A Pudong trade-in family, a couple with their child, confirmed their intention after a second viewing; the park landscape of the elevated-slab community and the two-elevator, two-household layout fit exactly the daily life of three generations of one family; another household of emerging industry practitioners came to view the property as a whole family, and the child refused to leave in front of the slide in the community playground.
Buying a home is an account calculated over decades. Only when delivery has a basis and progress is visible do customers dare to put family assets into it. When policy turns delivery certainty into a hard threshold, the comprehensive strength of real estate enterprises and their full-cycle fulfillment capability are replacing a single price factor to become the core evaluation standard for Shanghai's improvement buyer groups.
The school opens first and the community waits for residents, and a family of three in Hangzhou finalized at 11 p.m.
"We originally just stopped by to take a look, but the child had so much fun he didn't want to leave." During the National Day holiday, Mr. Zhang's family, on their third visit to Xingman Herun in Linping District, finalized their new home at 11:42 p.m. The first time they came, the whole family participated in a community parent-child activity; the second time they carefully examined the landscaping and unit layouts; the third time they calculated the budget after factoring in subsidies and subscribed that night. According to project statistics, Xingman Herun received more than 160 visiting groups during the holiday, an increase of 91.8% over the September weekly average.
What made Mr. Zhang's family keep coming back was a community already in operation. Xingman Herun was jointly developed by Hangzhou Metro and YUEXIU PROPERTY, has already been delivered as a whole, offers finely decorated completed homes with immediate purchase and immediate certification, has about 45,000 square meters of park space open in real scenes, and its supporting nine-year consistent school officially began classes on September 1. What also pushed the decision forward were tangible discounts. After the interest subsidy was implemented, Lin'an and Linping introduced a 100,000 yuan home purchase subsidy, and during the holiday visits to projects in Hangzhou priced within 1.5 million yuan increased noticeably, with first-time buyers entering first.
Community delivery is not the end, but the starting point of operational services. School classes beginning, parks opening, and supporting facilities operating, these details determine whether a community can truly retain people. Hangzhou homebuyers voted by finalizing late at night, entrusting their trust to those who put services first, and this is precisely the watershed in the completed-home sales era for real estate enterprises transforming from homebuilders into life operators.
Behind six decisions, an industry shift from price to quality.
This National Day holiday, home-buying stories in six cities presented the same decision logic. A father of two in Chengdu Yuexiu Tianyue Yuncui Phase III had looked at homes for two years and raised his budget from 3.5 million yuan to 5 million yuan, just so a family of four could live more comfortably; a civil servant in Guangming, Shenzhen visited YuexiuXingke Yuanqi seven times and finalized a 111-square-meter four-bedroom home, for the simple reason that opening the window reveals greenery and it is very soothing. In an uncertain market, customers jointly chose certainty of fulfillment.
Market stratification is also giving the same signal. Yan Yuejin, deputy director of the Shanghai E-House Real Estate Research Institute, believes that the completed-home sales reform anchors delivery expectations, loan interest subsidies reduce monthly payment pressure, and together with confidence repair from stabilizing housing prices, the three forces form the basis of this round of market activity, and the pace of buyers entering the market has clearly accelerated; monitoring by the China Index Academy also shows that most projects receiving attention during the holiday were those with outstanding location and product advantages.
The significance of Golden Week is not limited to seven days of transactions; it is more like a declaration of industry shift. The scale race has come to an end, and the quality race has just begun. This new race has no shortcuts. Completed-home real scenes, on-time delivery, and fulfillment of supporting facilities all depend on years of accumulation; whoever hands certainty to customers first will be the first to stabilize market confidence. From national policy documents to a safe and comfortable home in the hands of LBX Pharmacy Chain Joint Stock, someone in between needs to build it brick by brick. The place where this answer sheet is written is precisely in one tangible and accessible home after another.
Related Articles

HK Stock Market Move | XD INC (02400) rose over 5% in late trading; Goldman Sachs says the company's game revenue growth is expected to accelerate in the second half of 2026.

Citi: Maintains "Buy" rating on SIGENERGY (06656), target price HK$500

HK Stock Market Move | ITC NEOCLOUD (00199) rose over 8% during intraday trading. The company is actively positioning itself in AI computing infrastructure and has a realistic path to revenue recognition.
HK Stock Market Move | XD INC (02400) rose over 5% in late trading; Goldman Sachs says the company's game revenue growth is expected to accelerate in the second half of 2026.

Citi: Maintains "Buy" rating on SIGENERGY (06656), target price HK$500

HK Stock Market Move | ITC NEOCLOUD (00199) rose over 8% during intraday trading. The company is actively positioning itself in AI computing infrastructure and has a realistic path to revenue recognition.






