SA SA INT'L (00178) second quarter overall turnover was HK$1,413.8 million, up 37.2% year-on-year.

SA SA INT'L (00178) announced that for the second quarter from July 1 to September 30, 2026, the Group's beauty trend-setting effect and marketing strategies continued to be effective, driving the Group's overall turnover to HK$1,413.8 million, up 37.2% year-on-year. The Group's total offline sales reached HK$1,219.6 million, up 47.6% compared with the same period last year. The Group launched various large-scale and topical promotional campaigns, paired with different popular beauty products to drive trends, making them a hot topic in the city and highly popular among mainland Chinese tourists. This drove offline sales in Hong Kong and Macau (HK & Macau) to achieve a 52.0% year-on-year increase, with same-store sales rising 46.9% year-on-year. The average transaction value, total number of transactions, and number of items per transaction all recorded comprehensive growth. Although HK & Macau have entered the rainy and typhoon season, foot traffic and consumer sentiment in the market remained positive. In particular, business conditions in tourist areas such as Tsim Sha Tsui, Mong Kok, and Causeway Bay remained buoyant, which also led to ideal sales performance of the Group's stores in these districts. The Group's operational optimization strategy in Southeast Asia gradually took effect, with offline sales rising 11.4% year-on-year, and also achieving positive year-on-year growth when calculated in local currency. As of September 30, 2026, the Group operated a total of 162 offline stores, including five new stores opened by the Group in Hong Kong during the first half of this financial year to meet local consumer demand. On the other hand, the Group strategically reduced lower-margin bulk B2B orders to reserve inventory for expanding the higher-margin and fast-growing offline retail and B2C online markets. The Group also closely monitored inventory of popular products to ensure sufficient supply to meet order demand across all channels. During the period, online B2C sales rose 22.5% year-on-year to HK$154.3 million, further enhancing the profitability of the Group's online business.