AOM INT'L (00381) launches new yellow rice wine project "Twelve Dynasties Wine"
AOM INT'L (00381) announces that the Group's new yellow rice wine project, "Twelve Dynasties Wine," is positioned as a cultural export super complex combining Chinese civilization with modern technology. The project's core product is high-end aged old yellow rice wine crafted through intangible cultural heritage ancient methods, carrying thousands of years of heritage, and creatively integrates history, art, traditional craftsmanship, and digital technology. The bottles reject assembly-line glass and are made at Jingdezhen, China's porcelain capital, where renowned intangible cultural heritage craftsmen handcraft official kiln porcelain art bottles; for the bottle body, the company has partnered with contemporary landscape painting master Chen Chunyong to lead the creation of an epic landscape scroll of the twelve dynasties as the original bottle art. The product combines the health and dietary therapy value of high-end aged wine with the artistic collection value of Jingdezhen ceramics and master paintings.
AOM INT'L (00381) has announced a new yellow rice wine project, "Twelve Dynasties Wine," positioned as a cultural export super-complex that combines Chinese civilization with modern technology. The project's core product is high-end aged yellow rice wine, brewed using intangible cultural heritage ancient methods and carrying thousands of years of heritage, while creatively integrating history, art, traditional craftsmanship, and digital technology. The bottles reject assembly-line glass and are made exclusively in Jingdezhen, China's porcelain capital, where renowned intangible cultural heritage artisans handcraft official kiln porcelain art bottles; for the bottle body, the company has partnered with contemporary landscape painting master Chen Chunyong to lead the creation of an epic landscape scroll of the twelve dynasties as the original bottle art. The product combines the health and dietary therapy value of high-end aged wine with the artistic collectible value of Jingdezhen ceramics and master paintings.
The ultimate mission of "Twelve Dynasties Wine" is not simply selling yellow rice wine, but positioning it as a "Chinese civilization cultural export complex." Using wine as a medium, the project aims to package the profound five-thousand-year Chinese civilization in digital and physical forms and bring it to the global market.
In terms of historical positioning, the project specifically seeks to "set the record straight": before the emergence of distilled liquor technology in the Yuan Dynasty, the orthodox national liquor that flowed through China for thousands of years was in fact Chinese yellow rice wine. Therefore, all products in the "Twelve Dynasties Wine" line use high-end aged yellow rice wine, blending the rise and fall, character, and poetic wine culture of the Xia, Shang, Zhou, Qin, Han, Three Kingdoms, Wei-Jin, Tang, Song, Yuan, Ming, and Qing dynasties into a single bottle, creating the grand narrative of "one bottle, one dynasty; drink a segment of Chinese civilization."
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