HK Stock Market Move | ZIBUYU (02420) rose as much as over 7% after recently signing an Amazon DSP advertising agency service contract to improve overall marketing efficiency.

ZIBUYU (02420) rose by as much as over 7%, up 5.73% as of press time, at HK$6, with a turnover of HK$3.7791 million. On the news front, ZIBUYU announced that on September 24, 2026, Zhejiang ZIBUYU and Hangzhou Shuzhi entered into a digital system construction service contract, pursuant to which Zhejiang ZIBUYU engaged Hangzhou Shuzhi to provide digital system construction, technical development and related technical services, with the service period from September 24, 2026 to September 23, 2027 (both days inclusive), and the total development and technical service fee of RMB3.8 million. On September 24, 2026, ZIBUYU Hong Kong and Hangzhou Shuzhi entered into an Amazon DSP advertising agency service contract, pursuant to which ZIBUYU Hong Kong engaged Hangzhou Shuzhi to provide Amazon DSP advertising agency services, with the service period from September 24, 2026 to September 23, 2027, and an annual cap of RMB3 million. The Board believes that this DSP advertising cooperation will help coordinate and optimize the Company's overall advertising strategy and enhance the Group's overall marketing efficiency and return on investment. Hangzhou Shuzhi is also building a digital operation system for the Company, and DSP advertising placement data can be integrated with the Group's internal systems, forming a full-chain data closed loop from advertising placement to sales conversion, which is a synergy difficult for independent third-party service providers to achieve.