HK Stock Market Move | Keep (03650) rises over 10%; revenue from self-owned brand fitness products in the first half of the year increased significantly by 21.7% year-on-year; AI product matrix is expected to be fully rolled out.

Keep (03650) rose over 10% intraday, up 9.09% as of press time, at HK$1.38, with a turnover of HK$716,000. On the news front, Keep recently disclosed its 2026 interim results report. During the reporting period, the company achieved operating revenue of RMB 825 million, up 0.4% year-on-year; Non-IFRS adjusted net profit was RMB 5.88 million. Among this, self-owned brand fitness products performed particularly well, with revenue reaching RMB 483 million, a significant year-on-year increase of 21.7%, and gross margin rising significantly by 5.3 percentage points year-on-year, demonstrating the strong profit resilience and growth momentum of its core business. It is worth noting that, centered on the two main lines of "developing the leading fitness large model Keepace.ai and launching it on the App" and "driving the consumer goods business back to high growth," App 9.0 was comprehensively upgraded into an "agent-native" platform, significantly improving completion rates and retention. App 9.1, released in August, further enriched membership tiers and began to bring incremental AI membership revenue. With the full rollout of the AI product matrix in the second half of the year, the platform is expected to achieve a stabilization and rebound in MAU while maintaining high-quality profitability. Keep is using AI to reconstruct user relationships, rooting true growth quality deeply in the in-depth exploration of the value of each unit of user value.