HK Stock Market Move | SMOORE INTL (06969) rose over 4% in the afternoon. BAT launches VUSE fruit-flavored products in the US. Smoore is expected to benefit from subsequent volume growth.

SMOORE INTL (06969) rose over 4% in the afternoon. As of press time, it was up 4.03% at HK$9.685, with a turnover of HK$80.4503 million. On the news front, British American Tobacco's e-cigarette brand VUSE launched fruit-flavored e-cigarette products in the US this time, marking a major practical move after the US Food and Drug Administration adjusted its enforcement priorities. Smoore participates in production and is expected to benefit from subsequent volume growth. It is reported that in May this year, the FDA announced that four flavored e-cigarette products under Glas passed product review, marking the FDA's first approval of non-tobacco and non-menthol ENDS products, which carries regulatory demonstration significance. CMSC released a research report stating that in the first half of the year, Smoore's HNB business achieved revenue of RMB 962 million, a year-on-year surge of 322.1%, with its revenue share reaching 13.3%, already making it the company's most core growth driver. This was mainly due to the company beginning large-scale shipments to a core customer in 25H2, and it has now supported this major customer in launching new products in 9 markets globally, with terminal market share steadily increasing.