HK Stock Market Move | MOKINGRAN (02585) rose nearly 4% in late trading; MOKINGRAN2026 releases three major new product series, targeting the young consumer group

MOKINGRAN (02585) rose nearly 4% in late trading. As of press time, it was up 3.68% at HK$26.5, with a turnover of HK$56.9735 million. On the news front, on September 3, the MOKINGRAN 2026 new product launch conference, themed "Good Fortune Interwoven Dreaming of a New Realm," was grandly held at the Shandong Gold Mining Jewelry Intelligent Manufacturing Center. At the launch event, MOKINGRAN unveiled three major new product series"Good Fortune Interwoven 3.0," "Filigree Brocade Button," and "Light and Shadow Joy." According to reports, this launch conference was centered on the direction of younger and more fashionable products, marking a new product layout by MOKINGRAN aimed at young consumer groups. MOKINGRAN's interim results announcement shows that in the first half of the year it achieved revenue of 10.175 billion yuan; net profit attributable to shareholders was 19.517 million yuan, turning profitable year-on-year. MOKINGRAN stated that next it will focus on four core strategies: channel transformation, high-end brand upgrading, intelligent manufacturing iteration, and overseas market expansion. In terms of channels, the company is shrinking inefficient and loss-making stores, focusing on high-end commercial districts in core cities, while simultaneously developing content e-commerce, livestreaming matrices, and refined private-domain operations.