HK Stock Market Move | CHINA LIT (00772) rose over 13%. The commercialization of IP operations under the "content + platform + AI" model is expected to accelerate realization.

CHINA LIT (00772) rose over 13%. As of the time of writing, it increased by 13.13%, reaching HK$22.74, with a transaction volume of HK$282 million. On the news front, the domestic first long-form series entirely generated by AIGC, featuring no real actors, titled "Post Journey to the West," officially launched on both Hunan Satellite TV's prime time slot and Mango TV. On the first night of airing, the show's real-time ratings surged to 0.34%, with a market share of 1.79%, securing the top viewership among provincial satellite TVs in the same time slot. Additionally, on September 2, a discussion forum on the creation of online story films hosted by the Television Drama Department of the National Radio and Television Administration was held. The meeting emphasized the need to leverage technology and effectively utilize new technologies such as AI, making them tools and partners in creative processes to enhance quality and efficiency in the industry. It is worth mentioning that CHINA LIT, as a leading rights holder with a wealth of web literature IP, is expected to accelerate the release of commercial value in the AI era. In the first half of this year, the company experienced explosive growth in the short drama and AI comic drama sectors, with related revenue exceeding 430 million yuan, a year-on-year increase of 230%. Guoyuan International remains optimistic about the company's accelerated realization of IP commercialization under the "content + platform + AI" model, noting that the "three-horse carriage" of short dramas, AI comic dramas, and IP derivatives has entered a phase of scalable monetization.