HK Stock Market Move | EAST BUY (01797) rose over 5%. The deepening of self-operated business and the omni-channel layout are expected to unleash long-term momentum.

EAST BUY (01797) rose over 5%, with its stock price having increased by over 28% since the announcement of its earnings. As of this writing, it is up 5.46%, priced at HK$25.88, with a trading volume of HK$138 million. On the news front, EAST BUY's fiscal year 2026 annual performance shows that the company achieved revenue of 5.7 billion yuan, a year-on-year increase of 29.8%, and an adjusted net profit of 630 million yuan, a year-on-year increase of 262.2%; the annual GMV was 10.2 billion yuan, a year-on-year increase of 17.6%, with the GMV of self-operated products reaching 5.4 billion yuan, accounting for approximately 52.6% of total GMV. Galaxy Securities believes that the company has now completed its strategic shift from IP-driven to product-driven. The synergy of product strength, channel strength, and system empowerment is resonating, with clear trends in operational fundamental restoration and profitability recovery. Against the backdrop of retail channel value reconstruction and the decentralization of live e-commerce, the deepening of self-operation and the omnichannel layout are expected to continuously release long-term growth momentum.