Kuaishou (01024) live broadcast business leader Zhang Yifan: Investing one billion in traffic each month to support the growth of new outstanding hosts.

On August 29, at the Kuaishou (01024) Creator Conference, Zhang Yifan, the head of Kuaishou's live streaming business, stated that Kuaishou Live has always upheld its original intention of empowering broadcasters for inclusive growth. Over the past year, Kuaishou Live has increased its support for quality broadcasters and new anchors, with a monthly average of an additional 1.2 billion in traffic allocated to quality broadcasters and an additional 600 million in traffic for new broadcasters, resulting in a 20.6% year-over-year increase in average exposure for new broadcasters in the public domain. Furthermore, AI capabilities have been integrated into the broadcasting environment; within six months of the AI Host Manager's launch, it has served over 500,000 broadcasters, averaging more than 180 million calls per day. Additionally, over 6 million personalized effects from the AI-based "AI Wanxiang" were delivered in the second quarter.