HK Stock Market Move | EAST BUY (01797) rose over 6%. The net profit for fiscal year 2026 skyrocketed by 86 times, and the growth momentum of self-operated products has strengthened.

EAST BUY (01797) rose over 6%, currently up 6.03% at HK$21.44, with a trading volume of HK$324 million. In terms of news, EAST BUY announced its annual performance report for the year ending May 31, 2026. The financial report indicated that the company achieved revenue of 5.701 billion yuan, a year-on-year increase of 29.8%. Excluding the revenue impact from the "Traveling with Hui" livestream, the year-on-year growth rate would be 36.3%. Operating profit turned from a loss of 110 million yuan in the previous fiscal year to a profit of 663 million yuan, achieving a turnaround. Net profit for the year was 544 million yuan, an increase of 8684.8% compared to 6.19 million yuan in the 2025 fiscal year. Adjusted net profit rose by 262.2% from 174 million yuan in the 2025 fiscal year to 629 million yuan for the 2026 fiscal year. Self-operated business is becoming the core growth engine for EAST BUY. This fiscal year, total revenue from self-operated products reached 4.8 billion yuan, a year-on-year increase of 37.4%, accounting for over 80% of total revenue; the GMV of self-operated products reached 5.4 billion yuan, representing about 52.6% of total GMV. Huatai believes that considering the recent rapid growth in EAST BUY's sales data on Douyin, the continued hot sales of self-operated products are driving a rapid release of profit elasticity. Meanwhile, the company's strategy of breaking boundaries continues to be implemented, maintaining high user retention. The collaboration with New Oriental Group offline is expected to bring continuous incremental growth in the subsequent fiscal years, leading to an upward revision of FY27-28 and the addition of FY29 forecasts.