The Precision Nutrition Industry Conference was held, and Feihe (06186) launched its key raw material brand "Zhi Chun" and full life cycle protein products.

From August 21 to 23, the Second Precision Nutrition Industry Conference was held in Harbin. The conference was organized by the Precision Nutrition Industry Branch of the Chinese Nutrition Society, with Feihe (06186) as the sole enterprise host. It was co-sponsored by the Shanghai Institute of Nutrition and Health of the Chinese Academy of Sciences, Northeast Agricultural University, the Health Food Research Committee of the China Nutrition and Health Food Association, the Senior Health Technology Innovation Branch of the China Association of Geriatric Medicine, and the Sports and Nutrition Testing Branch of the China Testing and Inspection Society. The conference brought together academicians and renowned experts and scholars in the fields of nutrition, biological sciences, and food science from both China and abroad, as well as leading companies in the sports and nutrition industry such as Byhealth Co.,Ltd, CPT, Xizi Health, and Lilac Biology. This event is the highest standard and largest industry conference in the field of precision nutrition in China. At the conference, Feihe Chairman Leng Youbin delivered a keynote speech. Feihe made a significant announcement regarding its professional protein raw material brand Zhichun and a series of self-produced protein ingredients. It also launched five innovative blended protein formulations in collaboration with Ake Ocean Bio, Yuxin Bio, Xiaozhao Technology, Yuansheng Bio, and Zhongke Guanggu, addressing the challenge of protein raw material supply. Meanwhile, Feihe introduced protein nutrition products covering the entire life cycle, using "fresh and high-quality whey protein more suitable for the Chinese physique," responding to the national demand for nutritional upgrades, and helping to implement precision nutrition, ensuring comprehensive nutritional health for the entire lifespan of the population. Feihe's raw material brand Zhichun made its grand debut with domestic whey protein, aiming for a leap in the industry. Currently, Chinas protein nutrition is facing dual challenges in demand and supply. On the demand side, by 2026, the domestic protein powder market is expected to exceed 38.7 billion yuan, growing by 17.99% year-on-year, with consumers annual protein intake projected to increase by 68% compared to 2023, leading to unprecedented market growth. On the supply side, global protein raw materials continue to tighten; in the past two years, the cost of concentrated whey protein (WPC80) has increased by a cumulative 108%, with 90% of whey protein in China relying on imports. Moreover, imported raw materials take months to arrive in China by sea, leading to severe loss of freshness and active nutrients, making it difficult to guarantee supply chain safety and raw material quality. To produce protein, the first issue is to resolve the raw material problem. Only with fresh raw materials can we ensure good nutrition. To provide the best nutrition for our citizens, we must control the core materials ourselves, stated Leng Youbin, Chairman of CHINA FEIHE. Relying on a fully integrated industry chain and the scale advantages of infant formula production, Feihe started research on deep processing of whey protein in 2011. After 15 years and over 3,000 trials, consuming nearly 300,000 tons of milk, it developed an innovative "whey protein fresh extraction active process," overcoming challenges in domestic protein separation technology. The new protein raw material brand Zhichun FURIMMO officially launched by Feihe has three core advantages: in terms of process, foreign countries usually extract whey protein from cheese byproducts, followed by chemical precipitation and secondary processing; Feihe, on the other hand, uses direct extraction technology from fresh milk at low temperatures, maximizing the retention of the protein's natural structure and biological activity. Regarding quality, the standards of Feihe's infant formula are applied throughout the raw material production chain, and the industrys first fresh raw material standards for whey sources have been established to ensure raw material safety and freshness quality with higher standards and stricter management. In terms of production capacity, Feihe's deep processing bases in Heilongjiang, Inner Mongolia, and Ningxia are fully operational, processing 3,000 tons of fresh milk daily, with plans to open raw material supply to the entire industry in the future. The name Zhichun means fresh nutrition and stable protection, symbolizing the brands commitment to original quality and the use of advanced technology to preserve nutrition for longer and enhance absorption efficiency, said Zhang Xuguang, Vice President of CHINA FEIHE and Director of the Research Institute. Upholding the position of "protein technology expert," Zhichun has constructed three product categories: milk protein, milk fat, and milk permeates, dedicated to providing global customers with "one-stop solutions for dairy raw materials." Six self-produced raw materials were launched, achieving strategic cooperation with several leading brands. People of different ages and physical conditions have varying needs for protein nutrition: athletes require quick recovery, while the middle-aged and elderly emphasize gentleness and absorbability. However, high-end whey protein raw materials have become a bottleneck in industry development. The long-term shortage of core materials such as high-quality casein and high-purity -lactalbumin has somewhat restricted product innovation in sports nutrition and precise care for the elderly. In response to the gap in high-end whey protein raw materials localization, Feihe made a significant announcement at the conference, launching six self-produced protein raw materials covering three main categories: casein, whey protein, and milk protein. Among them, the MicLacPro series of three casein raw materials has achieved breakthroughs in technical layering, with instant soluble casein dissolving quickly without clumping or white spots, suitable for product development, automated mass production, and all scenarios of food preservation; hydrolyzed casein uses special enzymatic processes to release various active peptides (small beneficial components after protein degradation), fitting high-efficiency nutritional supplementation scenarios such as athletic recovery and post-surgery recovery; small molecule milk protein can accurately control the release rate, balancing rapid absorption with long-term supply. Natural whey protein, relying on the fresh whey protein active extraction process, has superior activity and quality compared to imported products; high-purity -lactalbumin breaks the long-standing technological monopoly overseas, achieving domestic breakthroughs; and concentrated milk protein can be customized based on differentiated formula needs across industries. Additionally, Feihe Zhichun, in partnership with Ake Ocean Bio, Yuxin Bio, Xiaozhao Technology, Yuansheng Bio, and Zhongke Guanggu, jointly released protein blending premix (pre-mixed raw materials) solutions. Leveraging a comprehensive in-house raw material library and blending technology platform, Feihe scientifically combines its high-activity whey protein with plant proteins and marine biological active raw materials to achieve a protein nutrition enhancement effect of 1+1>2, thus broadening the application scenarios of whey protein. On site, Feihe Zhichun reached strategic partnerships with leading enterprises in the fields of sports nutrition and health, such as CPT, Xizi Health, Lilac Biology, and JD.com. This signing focuses on innovation in precise nutrition products and the co-construction of a domestic raw material ecosystem, achieving not only bulk supply of high-quality domestic protein raw materials but also relying on Feihes comprehensive capacity from research and development to quality control to technical services, collaborating with leading brands in the industry to build a controllable domestic protein supply chain, accelerating the large-scale implementation of domestic alternatives in high-end whey protein raw materials. Relying on the large-scale production capacity of its three deep processing bases, Feihe aims to provide high-quality domestic dairy raw materials to the entire industry and even global markets. To date, Feihe's raw material business has cooperated with well-known brands such as Lihua, Nestl, Mixue Bingcheng, Mengniu, Hairong, and Weiyi, covering diverse application fields including food processing, functional ingredients, sports nutrition, specialized medical foods, elderly nutrition, and beverages. Liang Shuisheng, Vice Chairman of Byhealth Co.,Ltd, stated: The demand for protein is particularly large, and the entire market prospect is becoming broader. Particularly now, with Feihe making such significant breakthroughs in deep processing of dairy, I believe it will play a major role in the in-depth development of China's dairy industry and whey protein. Using infant formula-grade quality and standards to create protein nutrition products for the entire life cycle. Yang Yuexin, President of the Chinese Nutrition Society, pointed out that the overall protein dietary nutrition is sufficient, but there is an uneven distribution between animal and plant proteins. The 2025 National Protein Intake Status Survey Report indicates that more than 70% of people in China do not know how to scientifically supplement protein; nearly 90% of the elderly proactively reduce protein intake due to weakened digestive function; and 55.71% of children have a single source of protein. In the face of the widespread protein nutrition pain points across all age groups, Feihe, based on its years of deep cultivation in the field of infant formula, has established a strict raw material management, production manufacturing, and quality assurance system, further expanding the mature experience accumulated in the infant formula sector across its entire age-range product line, allowing more age groups to enjoy fresh nutrition and quality assurance akin to infant formula products. Leveraging this set of mature technology and quality capabilities, Feihe officially launched a matrix of protein nutrition products covering the full life cycle from 0 to 100 years at this conference: in the infant stage, the main infant formula products such as Xingfeifan, Zhuorui, Qicui, and Jicui all use fresh raw materials produced within 30 days, providing essential nutrients for babies during the early stages of life; in the childhood and adolescent stages, innovative products like Love Eating Vegetable Cheese are created, balancing protein and dietary fiber to meet the rapid growth needs of young children; targeting adults and the elderly, series products such as Aiben Pro50 special nutrient powder are launched, centered on the groundbreaking ingredient small molecule milk protein for better absorption and muscle supplementation. From independent innovation of core raw materials to collaborative construction of industry ecology, and to the deployment of products covering the entire life cycle, Feihe is enhancing the development model of the precision nutrition industry with a complete layout of the domestic whey protein industry chain. In the future, Feihe will continue to delve into the precision protein nutrition sector, adhering to independent technological innovation, continuous expansion of production capacity, open and shared ecology, and promoting the high-quality development of the domestic whey protein industry, creating protein nutrition solutions more suitable for the Chinese physique, thus laying a solid industrial foundation for the health of citizens throughout their life cycles.