BE FRIENDS HLDG (01450) announced its interim results, with a profit attributable to shareholders of 86.518 million yuan, an increase of 50.8% year-on-year.

BE FRIENDS HLDG (01450) announced its interim results for the six months ended June 30, 2026, reporting a revenue from continuing operations of 771 million yuan (RMB, the same below), representing a year-on-year increase of 24.51%; gross profit of 324 million yuan; profit attributable to shareholders of 86.518 million yuan, marking a 50.8% increase year-on-year; and basic earnings per share of 6.22 cents. In 2026, the live e-commerce industry continues to grow, but the growth rate is gradually slowing down. The industry is shifting from scale expansion to lean operations and efficiency-driven success. Traditional operational methods that rely heavily on human experience and intensive investment may face increasingly apparent bottlenecks in terms of performance growth, stability, and cost control. As of the end of the interim period, the company has been steadily operating more than 70 matrix live streaming rooms on mainstream platforms such as Douyin and Taobao, with over 100 experienced e-commerce hosts who have streamed for more than 1,000 hours. The total broadcast duration across all live rooms exceeds 580,000 hours, with cooperation from more than 30,000 brands, and services provided to over 150 million consumers, while continuously expanding consumer reach through multi-platform layouts and vertical live-streaming models. During the interim period, the group completed a cumulative gross merchandise value (GMV) of approximately 6.53 billion yuan.