Blue Moon (06993) semi-annual report reveals: Losses significantly narrowed by 55.8% as channel and marketing reforms validate strategic effectiveness.

Accompanying the iteration of consumer demand, Blue Moon (06993) continuously promotes operational optimization and system transformation. According to the semi-annual report, during the reporting period, the group achieved revenue of HKD 2,882.8 million, with losses narrowed to HKD 192.5 million, a significant year-on-year reduction of 55.8%. The fundamental operations of the group have shown clear improvement, with enhanced operational efficiency, upgraded channel structure, and released effectiveness of knowledge marketing becoming the core support for performance improvement, fully validating the effectiveness of strategic adjustments. Currently, the domestic home cleaning industry is transitioning to refined operations and high-quality development. On the channel side, Blue Moon has solidified its core market share online while steadily penetrating offline channel networks, improving its omni-channel collaboration system. Through continuous optimization of channel structure, Blue Moon has effectively improved inventory turnover and channel health, enhancing its responsiveness to changes in the terminal market. In terms of marketing, the company continues to deepen the construction of its knowledge marketing system, solidifying the national brands positioning, achieving efficient allocation and conversion of marketing resources, and promoting the improvement and efficiency of the marketing system. The dual iterative upgrade of the channel and marketing system continuously strengthens the company's long-term development foundation. Relying on mature technological accumulation, user reputation, and advantages in omni-channel distribution, Blue Moon will continue to improve the layout of all-scenario home cleaning solutions, enhance omni-channel penetration levels, advance digital construction, and connect product development, channel operations, and brand communication, transforming temporary operational improvements into sustainable long-term growth momentum. Blue Moon stated that it will continue to focus on core consumer needs, adhere to the principles of innovation, environmental sustainability, and sustainable development, optimize its operational layout, and iteratively launch high-quality cleaning and care products that align with market demands and environmental trends, popularize green cleaning technology, and steadily promote the high-quality and long-term development of the enterprise.