At the shore of the fragrant harbor, SHIYUE DAOTIAN (09676) showcases its aromatic grains on the international culinary stage.

By the banks of the fragrant river, the aroma of food fills the air. On August 13th, the 36th Hong Kong Food Expo officially opened at the Hong Kong Convention and Exhibition Centre, coinciding with the Food Trade Expo, an important professional segment. As a highly influential food trade platform in the Asia-Pacific region, under the organization of the Heilongjiang Provincial Department of Commerce, SHIYUE DAOTIAN (09676) showcased its core products from its subsidiary, Wuchang Caijiao Rice Industry Co., Ltd. Relying on a complete supply chain that spans high-quality grain production areas across the country, SHIYUE DAOTIAN brought the rich aroma of grains from the black soil of Northeast China to international buyers, embarking on a sensory journey of Chinese grain aroma to engage with the world. Unique Product Matrix Attracts Wide Attention Stepping into SHIYUE DAOTIAN's booth feels like entering a miniature "Northeast granary." Among the featured products, the SHIYUE DAOTIAN Golden and Silver Sweet Corn Kernels, SHIYUE DAOTIAN Rainbow Brown Rice Mixed Grain Rice Balls, and SHIYUE DAOTIAN Corn Brown Rice Mixed Grain Rice stand out these products represent the brand's innovative achievements in transforming corn from a traditional staple into fast-moving consumer goods that are healthier and snackable. This unique product matrix attracted the attention of many buyers, professional visitors, and Hong Kong residents. Mixed grains and cereals are the core category of SHIYUE DAOTIAN's dual-axis strategy of "Staple Foods + Snacking." By innovating along the path of "staple foods from mixed grains and snacks from cereals," SHIYUE DAOTIAN has introduced traditional mixed grains into modern consumers' daily diets in a younger and more convenient way. The innovative grain products showcased at this exhibition have garnered much interest from buyers. At the booth, staff members were busy inviting passing buyers and visitors to sample the products, as the rich and strong aroma of corn made many stop to take a look. One local buyer in Hong Kong praised the corn products after tasting them, stating, The corn kernels are fresh, sweet, and crunchy, exceeding my expectations with full flavor. He noted that consumer demand for healthy and convenient foods has clearly risen in recent years, and that SHIYUE DAOTIANs corn and mixed grain offerings are competitive in terms of flavor and packaging. An overseas exhibitor, after tasting the Rainbow Brown Rice Mixed Grain Rice Ball, exclaimed, I never expected mixed grain rice could be so soft and fragrant. The taste completely overturned my perception of coarse grains, and this rice ball can be heated in a microwave, which is really convenient. Hong Kong is not only an international trading hub but also a recognized "quality examination ground" in the food industry. Here, professional buyers from around the world scrutinize every product against strict standards, and SHIYUE DAOTIAN has won recognition from overseas buyers with its high quality, robust supply chain, and standardized quality control system real feedback from the international market is the best endorsement of the brand's competitiveness. Upgrading from Rooted in China to Connecting to the World In fact, SHIYUE DAOTIAN's market strength has long been validated domestically. As a publicly listed company in Hong Kong, SHIYUE DAOTIAN is one of the most recognized brands with the highest customer satisfaction in the Chinese market for rice, mixed grains, beans, and seeds. Among them, the core products of the brand, Northeast rice, has long maintained a leading position in the industry due to its quality sourcing, consistent flavor, and high-standard quality control, with a repurchase rate far exceeding the industry average. Innovations such as corn and mixed grain rice balls are key highlights of the brand's youthful and diversified development. According to publicly available data from the prospectus, approximately 59% of the brand's customers intend to recommend its products to friends and family, ranking first in the industry. By 2025, SHIYUE DAOTIANs total revenue is projected to reach 6.81 billion yuan (RMB, the same below), representing an approximate year-on-year growth of 18.5%, with overall operational strength steadily climbing. Originating from the black soil of Northeast China, SHIYUE DAOTIANs raw materials include both high-quality domestic grains and selected premium grain products from various global production areas. The brands foundation embodies a balance between local and international inclusiveness. This show marks SHIYUE DAOTIAN's first appearance at an international food trade exhibition, not only supporting the branding and internationalization of the distinctive Shenzhen Agricultural Power Group but also marking a strategic upgrade from Rooted in China to Connecting to the World. At the exhibition, the onsite team engaged in in-depth face-to-face conversations with several buyers from different regions, gaining detailed insights into their specifications, packaging preferences, and inspection standards, thereby opening a window for the brand to the world. The Hong Kong Food Trade Expo is hosted by the Hong Kong Trade Development Council, with the annual theme of "Live WellStay Well," focusing on the trends of health and quality living. The expo attracted over 1,850 exhibitors from more than 30 countries and regions, achieving comprehensive coverage of exhibitors from ASEAN countries for the first time, while also building a cross-national bridge for food enterprises from 16 provinces in mainland China. As an international hub for food trade, Hong Kong serves as a super springboard for food companies to enter the mainland Chinese market and connect with global markets. This platform has become a core window for high-quality agricultural food brands from the mainland to expand their customer base overseas and connect with global distribution channels.