JD Global Purchases has established a procurement entity in South Korea, continuously deepening its efforts in cross-border direct procurement of high-quality consumer goods.

On August 12, JD.com, in cooperation with the Korea Trade-Investment Promotion Agency (KOTRA) and the Ministry of Trade, Industry and Energy of South Korea, held a "JD Direct Procurement Investment Promotion Conference and Negotiation Meeting" in Seoul, South Korea. At the meeting, JD.com (09618) officially announced the establishment of a localized procurement entity in South Korea to further strengthen its direct procurement business in the country. Additionally, JD Worldwide signed strategic cooperation agreements with nine well-known South Korean consumer goods companies, including LLOYD and RECLOW. JD.com launched direct procurement investment discussions in South Korea, with over 200 Korean companies participating in negotiations. As the Chinese consumer market continues to expand and upgrade, there is a growing demand among Chinese consumers for high-quality, cost-effective, and diversified imported goods. Categories such as South Korean beauty products, trendy apparel, snacks, and home lifestyle items have long been popular in cross-border consumption. The negotiation meeting attracted participation from over 200 South Korean consumer goods companies. Following business discussions, JD Worldwide formally signed strategic cooperation agreements with nine South Korean consumer goods companies, covering multiple categories, including fashion, lifestyle, and cosmetics. Through direct cross-border procurement, JD Worldwide will introduce fashionable products from its partner RECLOW and open a self-operated flagship store for them on JD.com. The LLOYD brand, under the Eland Group, will also be directly offered to Chinese consumers via JD's official flagship store. The head of JD Worldwides direct procurement business in South Korea stated that South Korean consumer goods have seen a continuous rise in sales on JD.com due to their outstanding quality and product strength. Building on the previously established logistics corporation in South Korea, the establishment of this procurement entity provides a one-stop cooperative entry point in Seoul, where Korean is spoken, facilitating the entry of more high-quality South Korean consumer goods to Chinese consumers. Korean consumer brands are also optimistic about this cooperation. Kim Seong-jun, representing RECLOW Co., Ltd., stated, For small and medium-sized enterprises, entering the Chinese market solely through the strength of products is not an easy task. JD.coms self-operated model directly procures goods from brands, allowing us to eliminate two major burdens: logistics and settlement, enabling us to focus on the quality of our products. A relevant person from Eland Group also remarked, JD.coms strategy of direct procurement with brands significantly alleviates our operational pressure in the Chinese market. In the future, we aim to offer high-quality products to JDs users at more competitive prices. Leveraging its super supply chain advantages, JD.com is accelerating its global direct procurement layout. According to the latest Fortune Global 500 list for 2026, JD Group has risen to 41st place, making it onto the list for the 11th consecutive year and retaining its status as the top private enterprise in mainland China for three consecutive years. As Chinas largest brand e-commerce platform, JD.com continues to leverage the efficiency of its super supply chain, providing users with a shopping experience characterized by good quality at low prices and offering more efficient and reliable growth opportunities for brands and partners. It is known that many years ago, JD.com established a logistics entity in South Korea. On June 18, 2026, JDs South Korean procurement entity was officially established. Based on many years of cross-border direct procurement experience and relying on localized procurement teams, JD.com is able to delve into the South Korean market more efficiently, identifying high-quality products that meet Chinese consumer trends, thereby offering more competitive prices and reliable quality assurance for Chinese consumers. In addition, JD Worldwide, as JDs cross-border import e-commerce platform, is committed to helping more overseas brands efficiently land in the Chinese market through continuous innovation and upgrading of consumer scenarios, marketing ecology, quality and service, investment promotion, and other dimensions. In July 2025, JD Worldwide launched a Billion-Yuan Thousand-Product New Growth Plan aimed at introducing 1,000 new overseas brands within three years and achieving a cumulative sales growth of 10 billion yuan. A relevant person from JD Worldwide indicated that, in the future, JD Worldwide will continue to amplify the advantages of direct procurement from Korea, further expand the array of high-quality Korean brands, increase the scale of sourcing from the source, and launch more new products and exclusive discounts. Additionally, by continually improving its global supply chain layout, JD Worldwide aims to better meet the diverse and high-quality imported consumption demands of Chinese consumers with its service capabilities that promise good products at good prices, delivered globally.