HERBS GROUP (02593) issued a profit warning, expecting a net loss of approximately HKD 3.5 million to HKD 4.5 million for the interim period, representing a year-on-year reduction of about 40% to 53%.

The Group (02593) announced that it expects to record a net loss of approximately HK$3.5 million to HK$4.5 million for the six months ending on June 30, 2026 (the reporting period), narrowing from a loss of approximately HK$7.5 million in the same period of 2025, representing a reduction of approximately 40% to 53%. This change is primarily due to a decrease in advertising and promotional expenses during the reporting period (including but not limited to online advertising, offline advertising, and commissioned artists and KOLs), which was offset by a decline in the Group's revenue and gross profit during the reporting period (mainly due to a decrease in retail sales).