PHOENIX TV (02008): Phoenix New Media's gross profit in the second quarter increased by 34.9% year-on-year to 124.1 million yuan.

PHOENIX TV (02008) announced that Phoenix New Media recorded a total revenue of RMB 216.7 million for the second quarter of 2026, marking a year-on-year increase of 15.8%. Gross profit grew by 34.9% year-on-year to RMB 124.1 million, and the net profit attributable to Phoenix New Media was RMB 6.5 million, reversing from a loss to a profit. The gross profit margin for the second quarter of 2026 rose to 57.3%, up from 49.2% in the same period of 2025. This increase in gross profit margin is primarily due to the higher gross profit margin generated by the digital reading business through mini-programs, along with a significant increase in this revenue. In the second quarter of 2026, net advertising revenue was RMB 146.9 million, a decrease of 4.2% compared to the same period in 2025. Revenue from paid services was RMB 69.8 million, representing a year-on-year growth of 106.5%. Phoenix New Media expects total revenue for the third quarter of 2026 to be between RMB 220.9 million and RMB 235.9 million. The anticipated net advertising revenue is projected to be between RMB 151.9 million and RMB 161.9 million. Revenue from paid services is expected to be between RMB 69 million and RMB 74 million. Mr. Li Qi, CEO of Phoenix New Media, stated: In the second quarter, we remained committed to refined operations and continuously sought new commercialization opportunities. Looking ahead, we will continue to invest in high-quality content development, explore commercialization opportunities in key vertical fields, and strengthen the positive cycle between content capability and commercial value. We believe these efforts will further consolidate Phoenix.coms competitive advantage as a trusted media brand and provide strong support for the companys long-term sustainable development.