Keep (03650) launches Super AI membership, entering a new phase of productization for vertical AI.

On August 5, sports technology company Keep (03650) officially released version 9.1 of the Keep App, simultaneously launching a new feature called "Super AI Membership." This is another significant product rollout following the announcement of its self-developed sports health model Keepace.ai. The Super AI Membership integrates capabilities such as AI voice interactive running, nutrition and exercise analysis, sleep analysis, and body age analysis into an independent service. It provides a comprehensive sports health experience covering planning, execution tracking, and effectiveness review for users seeking in-depth personalized guidance. To lower the entry barrier, from August 7 to 28, Keep will launch an event titled "Check in for Super AI Membership, Exchange Health 'Gold' with Signing" on its platform, along with a public donation initiative, encouraging more users to experience first-hand the changes brought by AI services in real sports scenarios. The newly launched Super AI Membership is not a replacement or mandatory upgrade for existing membership services. Standard members will continue to enjoy basic benefits such as exclusive courses, tailored plans, and posture assessments. The Super AI Membership builds upon the standard membership benefits by adding features such as AI voice interactive running, nutrition and exercise analysis, body age analysis, and gym tools (to be updated). The two membership types cater to different needs, allowing users to choose based on their training habits and desired level of service. In specific scenarios, AI voice interactive running enables two-way dialogue during running, providing guidance and encouragement based on pace, cadence, and real-time status; personalized schedules will arrange training rhythms according to users' basic information, exercise goals, and recent performance; photo-based dietary analysis can recognize food and calculate caloric deficits and nutritional ratios based on exercise goals; and exercise data combined with sleep analysis will convert scattered metrics into easily understandable and actionable adjustment suggestions. The body age feature will analyze sleep, cardiovascular, and other metrics, helping users understand the gap between their physical condition and actual age. The upcoming gym tools will also support exercise equipment recognition and recommended movements, while providing voice-assisted training organization and recording. Thus, it is evident that the AI membership does not offer a static set of courses or a one-time tool usage privilege, but rather a health plan that is continuously generated and dynamically iterated based on personal data. As users continuously generate new exercise and health data, the service content will accordingly update in real-time. In April of this year, Keep announced its self-developed large model Keepace.ai, designed specifically for sports health scenarios. Since then, the model has continued to iterate and gradually implemented capabilities such as AI voice interactive running and more comprehensive data analysis. The launch of Super AI Membership is a concentrated productization of these developed capabilities and marks a new phase in Keeps AI development, transitioning from foundational technology investment to productization and service provision. Unlike simply accessing a generic large model, Keepace.ai integrates the billion-level sports data assets accumulated by the Keep platform over the past decade, while relying on the scientific support of an expert team from Capital Sports University in the field of sports health. Combined with the universitys deep research foundation in exercise physiology, training science, and injury prevention, it understands user needs while strictly adhering to safety protocols, providing users with highly personalized and risk-aware exercise guidance. Keep stated that it will continue to invest long-term in AI research and productization, gradually transforming technological capabilities into perceptible service experiences for users, while exploring new commercialization pathways. More applications and value of AI in the sports health sector are expected to be released in the second half of this year.